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New City Based Domains and TLDs Will Not Help You Rank Better in Local Search

Tuesday, April 29, 2014 @ 05:04 PM
posted by: admin

I’ll clarify and qualify the statement in that headline. New TLDs are rolling out soon. A TLD is a Top Level Domain Name. If you owned MySite.com, the .com part is the TLD.New TLDs that represent specific geographical areas are about to be available for registration. They are already being marketed as TLDs that will greatly improve your rankings in search engines when people search for real estate agents or anything else.
 
Currently, that is not true.
 

New TLDs for Commercial Real Estate Websites

There will be a lot of new TLDs soon. Don’t fall for the hype that you have to register a domain in all of them to rank better or to protect your trademarks


 
A generic domain name used to be an advantage in search results. So, something like RealEstateAtlanta.com had a greater chance of ranking well for a search for real estate in Atlanta. But changes Google made have made this an obsolete method of ranking your website better in organic search results.
 
From Search Engine Journal
 

Many SEO strategists would purchase exact match domains (EMDs), which are domains that exactly match the keyword phrase they are targeting. For example, if they want to rank for “buy green widgets” the person might purchase BuyGreenWidgets.com. EMDs offered two advantages.

  1. The presence of the keyword phrase in the domain was itself a ranking factor.
  2. The presence of the keyword phrase in the domain encouraged other webmasters to include
  3. The keyword phrase in the anchor text when linking to the site.

 

However, in light of recent Google updates (especially the “EMD update”), EMDs are no longer as helpful as they once were.

 

  • High Position’s study indicated that the “average EMD ranking went from #13.4 down to #26.6,” and the “average top 10 EMD went from #3.2 down to #11.9.”
  • SEOmoz data shows that EMD correlation with ranking has dropped from 0.34 in 2010 to 0.18 in 2012.

 

In light of the trend since 2010, many SEOs feel that EMDs and other keyword domains may become even less beneficial in the future. This does not mean that you should necessarily avoid or abandon keyword domains, but it does mean that keywords shouldn’t be the primary factor you consider when choosing a domain.

 
So how does that apply to the new TLDs that represent cities like dot nyc?
 
Geographical TLDs already exist like .asia and .eu
 
According to Google
 
Although these domains are associated with a geographical region, they are generally treated as generic top-level domains (much like .com or .org).
 
So, unless Google decides to give a new weight to these city-specific TLDs, they won’t give you much, if any advantage in search results, no matter how much the companies selling domains on those TLDs say they will.
 
I’m not saying you should not register a domain name using one of these TLDs, but don’t do it because you think it will somehow magically help you rank better in search engines.
 
In an adwords ad, people may click your ad more because of the TLD. On social media, they might do the same. But the benefits of having a domain name on the new city TLDs may be outweighed by the disadvantages.
 
How much money and time have you spent on marketing and building links to your current website? Are you willing to abandon that to promote a new website from scratch? If you split your budget and time between your current website and the new one, each will be less effective.
 
Simply buying a domain name on one of the new city TLDs and “pointing” or “redirecting” it to your current domain name negates any advantage the city-specific TLD would give you. Redirected domains don’t rank. They have no content.
 
If you move your website to the city-specific TLD domain name and point your current domain name to it, then you’ll lose all of the value you’ve built into your current domain name.
 
So, before you run out and grab up domain names in all the cities you want to rank well in, consider the implications. It’s more complicated than the sellers of these domains will tell you.
 
Local Search Optimization is likely way more effective and you can do that with your current website. Hope these things help you make a wise decision about all the new TLDs that will be rolling out.
 
PS: The same applies to other new TLDs. The word or abbreviation after the dot won’t have much, if any effect on your search engine rankings.
 
A long time ago, dot tv tried to convince people that it was the only tld to use if you plan to share video. But, you can obviously share video from a website on any TLD.
 
Then came dot mobi, touted as the only TLD to have for mobile websites, and once again, responsive web design means any website on any TLD can be accessed by mobile devices.

 
Don’t fall for the hype. Make smart choices.


Commercial Loan Application

Is a 1031 Exchange the Right Choice for Me?

Thursday, April 3, 2014 @ 12:04 PM
posted by: admin

 

1031 Exchanges

Apply Online for Help with a 1031 Exchange

 
 
These are the two major rules that apply to 1031 Exchanges according to the IRS:
 
1. The total amount of the purchase price for the replacement property must be at least “equal to or greater than” the total price of the relinquished property.
 
2. Any equity from the sale of the relinquished property must be used solely for the purpose of acquiring the replacement property, otherwise the remaining balanced will be taxed.

If either one of these two rules are violated, then the property owner will become liable for a portion of additional income taxes. There will always be an additional tax levied against the property owner in all cases where the replacement property price is less than the price of the relinquished property.
 
In cases where only a portion of the equity is used to purchase the replacement property, there will also be an additional penalty tax based on the percentage used. However, partial exchanges can still qualify as a 1031 Exchange. They simply result in a partial deferral of the capital gains.
 
Here is more information about 1031 Exchanges.

 


Commercial Loan Application

What Documents Are Required To Apply For A Commercial Loan?

Thursday, April 3, 2014 @ 11:04 AM
posted by: admin

Business loan

Apply Online

 
 
Of course it depends on the specific type of commercial loan you are applying for.
 
For instance; A Full Documentation Loan, a 1031 Exchange, or a Cross-Collaterization Loan might require more than a Commercial Mortgage Refinancing Loan.
 
Until we review your commercial loan application, we can’t determine all of the types of documentation that might be needed.

We recommend that you submit the application with as much information and documentation as possible. The first step is filling out the commercial loan application online here or choose the specific loan type or program from the drop down menus below for more specific details about the loan you need.

General Loan Types

Specific Loan Programs

Here are a few of the requirements that are most common to commercial loan applications.
 

  • Completed loan application with individual, corporation or group name.
  • Title of signor with address, phone number
  • Stated income, asset liabilities, schedule of assets
  • Down payment and source of funds
  • Personal guarantee (if applicable)
  • Seller carry-back information (if applicable)
  • Address and legal description of subject property
  • Other collateral or cross-collateral – with legal description/address

When applying for a commercial loan through Capital Direct Funding here, the only actual requirements are;

Filling out the loan application, the amount you want to borrow, the type of project you want to fund, who’s name the loan will be in, your full name, email address, and your phone number.

If more documentation is needed, the agent we assign to your loan will let you know after reviewing the application. However, the more information you provide to us, the easier it is to help you move your loan approval along quickly.


Commercial Loan Application

 
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